The user-side microgrid is a comprehensive energy system that can be implemented by multi-energy complementation and source-load coordination at the user-side. To meet the lightweight and practical demand of energy management of the photovoltaic storage type user-side microgrid, the user-side microgrid energy management strategy structure is promoted, also the photovoltaic local consumption promoting strategy, photovoltaic local consumption promoting & peak-valley reduction strategy, and the link-line power smoothing strategy are promoted. These energy optimization strategies are implemented in the embedded microgrid central controller and can be configured on the microgrid central controller according to the needs. The demonstration and application of the promoted energy optimization strategies are carried out in the demonstration project. This paper provides a variety of reference and engineering experience for the user-side microgrid energy management strategy.